We hope to use the natural resources of the ocean to incorporate the image of Taiwan as an island surrounded by sea.
establish an exclusive promotion brand for angling to convey the message of marine sustainability, rich fish resources, and fun.
What is friendly fishing?
Understanding the ecological environment of fish and maintaining the angling environment.
Fishing is a recreational activity that allows the general public to spend time with natural resources, and is subdivided into sea fishing, stream fishing, pond fishing, boat fishing, and the newly popular environmental fishing method, " Lua fishing". Friendly fishing combines recreation, environmental conservation, and fish species protection, making it easy for the general public to understand and participate in it as a living activity with educational significance. This study is dedicated to promoting "Lua fishing" and "friendly fishing", and to exploring the ecology of Taiwan's oceans and rivers through the publication of books. As a form of recreation that is close to nature, educational, and can conserve fish species, it also takes into account the importance of environmental and ecological conservation in Taiwan.
Friendly fishing introduction flow chart
Motivation
Friendly fishing is a leisure activity that allows you to relax and enjoy nature. The fresh air of the fishing environment can also cultivate your body and patience. We promote the conservation and sustainability of the environment without polluting or damaging the environment.
According to the survey database, the distribution of angling returns in Taiwan is mostly in the central and southern regions. This is not conducive to environmental conservation and ecological development of angling in the northern region. Therefore, this study develops environmental-friendly angling promotion based on national angling policies to make people more aware of the importance of friendly angling to the environment and fish ecology, and to combine outdoor activities to conserve rare fish species in Taiwan.
Purpose
The purpose of this project is to study the knowledge of angling and marine fish through literature analysis and fieldwork as follows.
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To promote the importance of fishing in Lua.
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Through the study, the public can understand the importance of fishing-friendly issues and engage the public in sustainable marine environment and ecological conservation, and the design results can be used as a reference for the society or provide concept promotion. -
Increase the number of fish species databases to be updated for the angling platform. -
Promote angling activities to increase public participation in reporting fish species data and increase the chance of protecting endangered fish species. -
Design angling activities to enhance public participation. -
To raise the public's awareness of ecological conservation and to promote children's education and learning activities to build children's concepts from an early age. We hope that this project will serve as a model for promoting "Lua fishing" and "friendly fishing".
Concept
By utilizing the natural marine resources and incorporating the image of Taiwan's islands surrounded by the sea, we have established an exclusive fishing promotion brand to promote marine sustainability and enrich fish resources. The more people enjoy the fishing experience and gain knowledge about fishing, the more they can use the manuals and experience various fishing-friendly products to make fishing not only an activity, but also a medium to conserve fish species and protect the marine environment.
The information survey is designed as a basis for learning about fishing.
Expand the action of angling, promote its experiential pleasures, and use visual design to guide the public to maintain ecological richness. The profits from the purchase of the friendly brochure will be used to protect the ecology of fish populations and sustainable oceans, such as: habitat management of fish species, detailed research surveys, fish stocking programs, and development activities that will also keep the ecology alive.
Origin of the name
The name of this project is Re-sea Marine Fish, to promote sustainable oceans and fish ecology protection, and to promote the two activities of Lua fishing and friendly fishing at the same time, so that both anglers and the public can learn the relevant knowledge and achieve the purpose of promotion.
Realistic fish bait illustration
The use of sketch-like strokes to outline Roadrunner baits and endangered fish species in Taiwan makes it easier for people to identify them in real life.
Primary Visual Design
Inner Page Design
Projected Planning
Core Design
By using primary visuals to attract attention and allow people to participate in our activities, and by giving people and anglers interested in learning more about this topic the opportunity to participate in friendly fishing and loa fishing activities, they will be able to gain interesting knowledge about fishing from our friendly brochures.
Application Design
Planning and redesigning the package and friendly manual of soft and hard baits used in road fishing
There are currently four types of hard baits and four types of soft baits.
The packaging is expected to be semi-transparent with the hard bait being displayed on the shelf.
The booklet contains four categories of topics: introduction to fishing methods, friendly tips, action manuals, and fish species from various regions in Taiwan.
Digital Communication
Established Facebook and IG fans to promote our activities.
Promote the activities by electronic advertisement and TV wall advertisement in MRT, train station and bus station.
Set up the official website of "Re-sea Marine Fish Continuation" to promote friendly fishing activities.
Set up an official Line account to regularly send event
Information to friends.
work
Friendship Advocacy Manual
The back of the book cover will be placed with different fishing knowledge and procedures, so that each booklet will have a different concept of packaging items.
The handheld approach is the main axis, attracting people who want to learn and understand about road fishing and friendly fishing activities.
The book is divided into four different types of fishing methods, including introduction to fishing methods, introduction to fish species, knowledge of fishing points, and friendly actions.
Lure packaging design
In order to promote roadrunner fishing and advocate sustainable oceans, the products are introduced to provide practical experience of roadrunner fishing and to increase knowledge of roadrunner baits.
The product is designed with interesting illustrations and friendly notes.
The transparent design of the upper part of the package allows you to see the bait directly and read the promotional information directly.
Lure packaging design
The front side will use a clear sheet to hold the hard road bait so that anglers can see the style they want to use at a glance.
The top ring is also designed for easy hanging and the packaging is designed to be straight according to the different road bait.
The back of the package is marked with the product information of the bait, which can be read through the information on the front, and the back of the package is also placed with the Friendly Fishing Action Plan QR, which can be directly scanned to read the government information.
DM folders (event promotion)
Promoting friendly fishing is a matter of combining recreation, sustainable marine environment, and fish species protection, simplifying the information in the publication by redesigning the layout.
It allows people to easily participate in friendly fishing activities with a happy and joyful mood.
Fishing line packaging design
We have designed fishing-related products along with fishing-friendly issues so that people can see and understand the message we want to convey when using fishing lines.
You can learn about marine conservation issues and use fishing lines in a more convenient and beautiful way.
Main visual tops
The tops with action slogans and main visuals can be worn for promotional purposes and also when fishing.
Inner page display
Publication schematic
Publication schematic
Inner page display
Longlua packaging schematic
